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HOW THE PROGRAM WORKS

Your brand on a card.
Value for generations.

A credit union issues your branded debit card to eligible customers. Everyday use brings basic cash back to the customer; qualifying recurring bills can create a reward for their offspring.

FROM PARTNERSHIP TO PAYMENT

Simple to understand.
Thoughtful by design.

Four steps bring the merchant, the credit union and the customer together around a recurring bill.

01 / AGREE & CONNECT

Set up the program.

Agree on a program fee per qualifying recurring bill. No upfront fee is intended. Union scopes integration with existing property or care-management software; no new app is intended. Both are subject to agreement and feasibility.

02 / OFFER & ENROLL

Introduce the card.

Offer it at intake or billing. Eligible customers join the credit union and open an account and merchant-branded debit card, subject to the credit union’s requirements and approval.

03 / USE & REWARD

Pay and build value.

Customers earn basic cash back on eligible everyday purchases. In each monthly billing cycle, 5 card purchases or $250 in card spending—whichever comes first—unlocks the enhanced bill reward. The recurring-bill payment itself may count toward that threshold. A qualifying recurring bill targets a 5% reward, deposited by the credit union into the offspring-owned account.

04 / INVOICE & LEARN

See the participation.

Union intends to invoice program fees monthly and report participation and retention, subject to agreed data access. Compare retention of card users and nonusers as a useful measure, not proof that the card caused any difference.

The enhanced 5% bill reward is a design target, subject to final issuer terms and approvals. Rollout, invoicing and short-notice cancellation are intended terms subject to scoping and agreement.

MERCHANT ECONOMICS

Understand the
full picture.

The merchant pays normal card processing costs plus a separate program fee on qualifying recurring bills—not everyday purchases or ACH.

REWARD-ONLY FUNDING ILLUSTRATION
5%illustrative program fee
on the qualifying bill

A 5% program fee would fund a 5% bill reward on a reward-only basis, before issuer contributions, everyday-spend funding, operating costs or margin. It is an illustration, not a final commercial quote; the agreed fee could differ.

For context, a supplied interchange assumption of 1.65% + $0.15 is illustrative only, not a universal rate or all-in processing quote. Processor and network charges may be additional.

Discuss your partnership

GOOD QUESTIONS

More clarity,
less fine print.

Details to help you evaluate a branded debit program for your community.

LET’S WORK TOGETHER

Your brand on a card.
Value that reaches further.

Explore a credit-union-issued debit card designed to reward your customers and the next generation.

Contact us