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A BRANDED DEBIT PROGRAM FOR MERCHANTS

Your brand.
Their debit card.
A legacy that grows.

A merchant-branded debit card, issued by a credit union to eligible customers, is designed to turn care payments into savings for the next generation.

Designed for assisted-living and senior-care operators, and other businesses with recurring bills.

THE CARD, REIMAGINEDFOR YOUR COMMUNITY
YOUR COMMUNITY
Your brand.
Their everyday card.
CREDIT-UNION-ISSUED DEBIT
THE ENHANCED BILL REWARDTarget 5%

Qualifying bill offspring-owned account

Subject to final issuer terms
CARD DESIGN ILLUSTRATIVE

THE CUSTOMER JOURNEY

A card with
more purpose.

Explore the details
01

Open and use.

Eligible customers join the credit union and open an account and branded debit card. Basic cash back on eligible everyday purchases goes to the customer.

02

Qualify each month.

Make 5 card purchases or spend $250 each monthly billing cycle, whichever comes first. The recurring-bill payment itself may count toward that threshold.

03

Help the next generation.

Pay a qualifying recurring bill with the card. The enhanced bill reward, our “3×” kicker, targets 5% of the bill for an account owned by the customer’s offspring.

AN ILLUSTRATION

$5,000.00 care bill $250.00 target reward for an offspring-owned account

5% is a design target, subject to final issuer terms; not an approved or guaranteed reward.

VALUE IN EVERY DIRECTION

A better reason
to stay connected.

A thoughtful card program built around the people you serve.

01 / MERCHANTS

Give customers a reason to stay.

A branded card and family-focused reward offer a meaningful incentive for lasting relationships.

Merchant inquiry
02 / CREDIT UNIONS

Build member relationships.

Create opportunities for eligible new members, deposits, debit use, and family accounts.

For credit unions
03 / MEMBERS & FAMILIES

Make everyday value matter.

Customers receive basic cash back; the qualifying bill reward is designed to build savings owned by their offspring.

For members

LET’S WORK TOGETHER

Your brand on a card.
Value that reaches further.

Explore a credit-union-issued debit card designed to reward your customers and the next generation.

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